A legal disclaimer

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Privacy Policy

Welcome to Desert Muse Freshies’s (hereunto referred to as DMF) privacy policy. DMF respects your privacy and is committed to protecting your personal data.

  1. Introduction

This privacy policy tells you how DMF uses personal data when you visit our website (our Site), interact with us and buy our products. It applies regardless of where you visit our Site from, or how you interact with us, like through chat, email, social media, phone or if you come to one of our events.

It is important that you read this privacy policy carefully, together with any other privacy notices we may provide, so that you are fully aware of how and why we are using your data.

This privacy policy was last updated on  September 16, 2025 

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  2. Our website

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DMF sells personal merchandise products 

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  3. Personal data which we collect about you

We collect a variety of information about our wonderful customers (you!) and visitors to our Site. This personal data falls into these categories:

Type of personal data

What does this include?

Contact Data

Title, first name, last name, gender/pronouns, billing address, delivery address, email address and telephone numbers. If you interact with us through social media, this may include your social media user name.

Organization Data

Name of company, business unit/division, role within the company.

Device/Technical Data

Internet protocol (IP) address, user browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, other technology on the devices you use to access the Site. Sometimes this is collected via cookies or similar technologies.

Customer Payment Data

Payment card details.

DMF uses third party payment processors Apply Pay, Google Pay and PayPal to process payments made for products via the Site. All online payments will be conducted in accordance with Payment Card Industry (PCI) data security standards (which are high!) and your billing information (which is only used by these payment processors for the purpose of performing fraud protection) is encrypted before being communicated to them. Subject to the below exceptions, your card details are communicated directly from your browser to these payment processors - DMF never (ever!) sees your full Permanent Account Number (PAN). This means that the payment form is either off-site or displayed in a frame on the payment page.

For PayPal we only store the tokens required to identify the transaction with PayPal, issue refunds and identify transactions made using PayPal.

Account Data

Account holder login details, purchases or orders made by customer and customer preferences. So that you can come back and re-print your previous orders, we do not delete your account holder login details and designs until your account is deactivated or you ask 

Usage Data

Information about how users use the Site, which might include length of visit, page views, website navigation paths, timing, frequency and pattern of your Site use, and any other information about how you use our Site and our Products & Services. Sometimes this is collected via cookies or similar technologies. This includes visual recreations of your visit to our Site, showing your mouse movements, clicks, scrolling and other actions you make on the Site. We have chosen a high level privacy configuration for these session replays which means that anything you type is ‘masked’ and not included in what we can see.

Marketing and Communications Data

Your preferences in receiving direct marketing from us and our third parties and your communication preferences.

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  4. How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions. We may collect directly from you Contact, Customer Payment, Invoicing, Account, and Marketing and Communications Data. For example, we may collect this information from you when you:

• sign up to receive email direct marketing from us;

• make enquiries or request information be sent to you;

• create an account with us (on our Site or App);

• create designs for Products;

• order our Products;

• engage with us on social media;

• enter a competition, promotion or survey;

• give us your marketing or other preferences;

• contact customer services; 

• give us your information at an event;

• leave comments or reviews on our Products & Services (please be kind!); or

• otherwise contact us (including by post, phone, email, or via a form on our Site, our live chat or social media)

When you communicate with us online, third party vendors receive and store these communications on our behalf.

Automated technologies or interactions. As you interact with us, including via our Site, we may automatically collect Device/Technical Data about your equipment, browsing actions and patterns. We may also collect Device/Technical Data or Usage Data from cookies and similar technologies when you use our website, or when you click on one of our adverts (including those shown on third party websites).

Third parties or publicly available sources. We may receive personal data about you from various lawful sources, including:

• Contact Data and/or Organisation Data from other individuals, for example where they have suggested you for our Refer a Friend scheme or if they have sent you a gift card;

• Device/Technical Data and/or Usage Data from analytics providers (such as Google), advertising networks and search information providers;

• Contact Data, Customer Payment Data and Account Data from providers of technical, payment and fraud prevention and delivery services;

• Contact Data and/or Organisation Data from data partners;

• Contact Data and/or Organisation Data from sales and marketing partners; and

• Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media (including LinkedIn, Twitter and Facebook) or review sites (including TrustPilot).

5. How we use your personal data (including the lawful bases)

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products, that’s a contract.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. Our legitimate interests include the interest of our business in conducting and managing our business.

• Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.

Generally, we do not rely on consent as a legal basis for processing your personal data other than (a) for electronic direct marketing; or (b) where the law requires it. Where our legal basis is consent, you have the right to withdraw consent any time.

See the table here for a description of all the ways we plan to use personal data, and which of the legal bases we rely on to do so. 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

We do not carry out any automated decision making.

If you ever have any questions about this, all you have to do is ask.

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  6. Advertising, marketing and your communications preferences

We may use your Contact, Organization, Device/Technical, Usage, Account and Marketing and Communications Data to form a picture of you and what we think you may want or need, or what may be of interest to you. This is how we decide which Products & Services and offers may be relevant for you and tell you about them. This is what we call direct marketing.

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